TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
TI  - Marketing management
SN  - 81-297-111-2
U1  - 658.8 21st
PY  - 2006///
CY  - Delhi
PB  - Pearson Education
KW  - MARKETING MANAGEMENT
N1  - Library has both 12th and 13th editions
ER  -