TY  - BOOK
AU  - Dholakia, Nikhilesh
AU  - Bhandari, Labdhi
AU  - Khurana, Rakesh
TI  - Marketing management: cases and concepts
SN  - 0-33390-275-0
U1  - 658.8 21st
PY  - 1978///
CY  - Madras
PB  - Macmillan
KW  - Marketing-Management-India-Case studies; Management information systems-India; Marketing research-India
ER  -