658.8
D535M
           Dholakia, Nikhilesh
               Marketing management cases and concepts \ Nikhilesh Dholakia - Madras : Macmillan, 1978.
               ix, 643p+tab
                ISBN: 0-33390-275-0

132795
                Subjects: Marketing-Management-India-Case studies; Management information systems-India; Marketing research-India.