TY  - BOOK
AU  - Davar, Rustom S
AU  - Davar, Nusli R
AU  - Davar, Sohrab R
TI  - Modern marketing management
SN  - 81-85461-31-7
U1  - 658.8 21st
PY  - 1992///
CY  - New Delhi
PB  - Universal Book Stall
KW  - Marketing-India; Marketing-Management; Social marketing-India; Market-Segmentation-India; Marketing-Case studies
ER  -