658.8
D245M
           Davar, Rustom S
               Modern marketing management \ Rustom S Davar - 7th - New Delhi : Universal Book Stall, 1992.
               xxv, 694p.
                ISBN: 81-85461-31-7

132825
                Subjects: Marketing-India; Marketing-Management; Social marketing-India; Market-Segmentation-India; Marketing-Case studies.