TY  - BOOK
AU  - Kollat, David T
AU  - Blackwell, Roger D
AU  - Robeson, James F
TI  - Strategic marketing
SN  - 0-03-078770-X
U1  - 658.8 21st
PY  - 1972///
CY  - New York
PB  - Holt Rinehart and Winston
KW  - Business planning; Marketing-Management; Test marketing; Pricing; Marketing executives
ER  -