Strategic marketing
Kollat, David T
creator
Blackwell, Roger D
Robeson, James F
text
xx
New York
Holt Rinehart and Winston
1972
9999
monographic
und
xi, 548p.
David T Kollat
Business planning; Marketing-Management; Test marketing; Pricing; Marketing executives
658.8 K81S
Holt, Rinehart and Winston marketing series
0-03-078770-X
76-184299
NITIL
190327