TY  - BOOK
AU  - Varshney, R L
AU  - Bhattacharyya, B
TI  - International marketing management: an Indian perspective
SN  - 81-7014-639-9
U1  - 658.848 21st
PY  - 1999///
CY  - New Delhi
PB  - Sultan Chand
KW  - Marketing-Management; Export marketing; India-Commerce; Commercial policy
ER  -