TY  - BOOK
AU  - Sutherland, Max
AU  - Sylvester, Alice K
TI  - Advertising and the mind of the consumer: what works, what doesn,t and why
SN  - 0-7494-2977-1
U1  - 658.133 21st
PY  - 2000///
CY  - London
PB  - Kogan Page
KW  - Advertising; Decision-making; Management
ER  -