TY  - BOOK
AU  - Alderson, Wroe
AU  - Green, Paul E
TI  - Planning and problem solving in marketing
U1  - 658.8 21st
PY  - 1964///
CY  - Homewood
PB  - Richard D Irwin
KW  - Marketing-Management; Planning; Management; Marketing audits; Marketing-Decision making
ER  -