TY  - BOOK
AU  - Boyd, Harper W
AU  - Massy, William F
TI  - Marketing management
SN  - 0-15-555112-4
U1  - 658.807 21st
PY  - 1972///
CY  - New York
PB  - Harcourt Brace Jovanovich
KW  - Marketing management; Consumer behavior; Market segmentation; Resource allocation; Marketing-Decision making
ER  -