658.807
B789M
           Boyd, Harper W
               Marketing management \ Harper W Boyd - New York : Harcourt Brace Jovanovich, 1972.
               xii, 618p+tab - Harbrace series in business and economics/ed. by William J Baumol .
                ISBN: 0-15-555112-4

121968
                Subjects: Marketing management; Consumer behavior; Market segmentation; Resource allocation; Marketing-Decision making.