TY  - BOOK
AU  - Buel, Victor P (Ed.)
AU  - Heyel, Carl (Ed.)
TI  - Handbook of modern marketing
SN  - 07-008838-1
U1  - 658.802 21st
PY  - 1970///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing; Marketing; Markets-Social aspects; Products; Marketing-Management; Communication in marketing
ER  -