TY  - BOOK
AU  - Shaw, Steven J
AU  - Gittinger, C Mcferron
TI  - Marketing in business management
U1  - 658.804 21st
PY  - 1963///
CY  - New York
PB  - Macmillan
KW  - Marketing; Marketing-Management; Business planning; Product planning; Marketing research
ER  -