TY  - BOOK
AU  - Howard, John A
AU  - Sheth, Jagdish N
TI  - The Theory of buyer behavior
SN  - 471-41657-6
U1  - 658.801 21st
PY  - 1969///
CY  - New Delhi
PB  - John Wiley
KW  - Consumer behavior; Market surveys; Marketing; Research; Communication; Marketing channels
ER  -