TY  - BOOK
AU  - Bursk,Edward C (Ed.)
AU  - Chapman, John F (Ed.)
TI  - Modern marketing strategy
U1  - 658.8 21st
PY  - 1964///
CY  - Cambridge
PB  - Harvard Univesity Press
KW  - Marketing-Management; Retail trade; Consumers; Marketing research; Pricing; Profit
ER  -