TY  - BOOK
AU  - Gilligan, Colin
AU  - Crowther, Geoffrey
TI  - Advertising management
SN  - 0-86003-500-x
U1  - 659.1 21st
PY  - 1983///
CY  - New Delhi
PB  - Heritage
KW  - Consumer behaviour; Advertising; Retail marketing; liniar programming
ER  -