Advertising management
Gilligan, Colin
creator
Crowther, Geoffrey
text
xx
New Delhi
Heritage
1983
9999
monographic
und
viii, 215p.
Colin Gilligan
Consumer behaviour; Advertising; Retail marketing; liniar programming
659.1 G481A
Philip allan textbooks in business studies/ed. by Charles Baker, Bryan Carsberg and Raymond Thomas
0-86003-500-x
NITIL
190327