659.1
G481A
           Gilligan, Colin
               Advertising management \ Colin Gilligan - New Delhi : Heritage, 1983.
               viii, 215p. - Philip allan textbooks in business studies/ed. by Charles Baker, Bryan Carsberg and Raymond Thomas .
                ISBN: 0-86003-500-x

110575
                Subjects: Consumer behaviour; Advertising; Retail marketing; liniar programming.