TY  - BOOK
AU  - Woodruff, Robert B
AU  - Gardial, Sarach Fisher
TI  - Know your customer: new aproach to understanding customer value and statisficati
SN  - 1-55788-553-1
U1  - 658.812 21st
PY  - 1996///
CY  - Masschusetts
PB  - Blackwell Publisher
KW  - Customer's preferences; Customer statisfication; Quality of prodcuts; Marketing-Management
ER  -