TY  - BOOK
AU  - Taylor, Bernard (Ed.)
AU  - Wills, Gordon (Ed.)
TI  - Pricing strategy: reconciling customers needs and company objectives
SN  - 286-63151-2
U1  - 658.816 21st
PY  - 1969///
CY  - London
PB  - Staple Press
KW  - Consumer goods; Pricing; Marketing; Price determination
ER  -