TY  - BOOK
AU  - Aaker, David A (Ed.)
AU  - Day, George S (Ed.)
TI  - Consumerism: search for the consumer interest
SN  - 90009
U1  - 658.830973 21st
PY  - 1971///
CY  - New York
PB  - Free Press
KW  - Consumer protection; Consumer goods; Marketing; Selling
ER  -