TY  - BOOK
AU  - Andreasen, Alan R
TI  - Marketing social change: changing behavior to promote health, social development and the environment
SN  - 0-7879-0137-7
U1  - 303.4 21st
PY  - 1995///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Social marketing; Social change; Social problems; Behavior modification
ER  -