Marketing social change
changing behavior to promote health, social development and the environment
Andreasen, Alan R
creator
text
xx
San Francisco
Jossey-Bass
1995
9999
monographic
und
V.p.
Alan R Andreasen
Social marketing; Social change; Social problems; Behavior modification
303.4 A557M
Joseey-Bass non profit sector seriesJossey-Bass public administration series; 9
0-7879-0137-7
95-20785
NITIL
190327