TY  - BOOK
AU  - Kotter, Philip
TI  - Marketing management: analysis, planning implementation and conrol
SN  - 81-203-1178-7
U1  - 658.8 21st
PY  - 1998///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Marketing-Management; Business logistics; Marketing audits; Product managment; Strategy; Planning
ER  -