658.8
K87M
           Kotter, Philip
               Marketing management analysis, planning implementation and conrol \ Philip Kotter - 9th - New Delhi : Prentice-Hall, 1998.
               xxxvii, 789p.
                ISBN: 81-203-1178-7

139878
                Subjects: Marketing-Management; Business logistics; Marketing audits; Product managment; Strategy; Planning.