TY  - BOOK
AU  - Marting, Elizabeth (Ed.)
TI  - New products,new profits: company experience in new product planning
U1  - 658.57 21st
PY  - 1964///
CY  - Bombay
PB  - D B Taraporevala
KW  - New products-India; Industrial management-India; Research, Industrial-India; Product management-India
ER  -