TY  - BOOK
AU  - Langhoff, Peter (Ed.)
TI  - Models measurement and marketing
U1  - 658.804 21st
PY  - 1965///
CY  - New Jersey
PB  - Prentice-Hall
KW  - Marketing-Management; Marketing-Mathematical models; Marketing-Decision making; Marketing-Management-Data processing
N1  - A special project of the market research council
ER  -