TY  - BOOK
AU  - Rodger, Leslie W
TI  - Marketing in a competitive economy
SN  - 09-075611-8
U1  - 658.8 21st
PY  - 1969///
CY  - London
PB  - Hutchinson
KW  - Marketing-Management; Marketing research; Advertising; Sales promotion; Distribution (Economic theory); Production planning
ER  -