TY  - BOOK
AU  - Rathmell, John M
TI  - Managing the marketing function: concepts, analysis and application
SN  - 471-709247
U1  - 658.8 21st
PY  - 1969///
CY  - New York
PB  - John Wiley
KW  - Marketing-Management; Organizational change; Line and staff organization; Marketing-Decision making; Marketing research
ER  -