658.8
R234M
           Rathmell, John M
               Managing the marketing function concepts, analysis and application \ John M Rathmell - New York : John Wiley, 1969.
               xxi, 636p+tab+Fig - Wiley marketing series/ed. by William Lazer .
                ISBN: 471-709247

66393
                Subjects: Marketing-Management; Organizational change; Line and staff organization; Marketing-Decision making; Marketing research.