TY  - BOOK
AU  - Gist, Ronald R
TI  - Marketing and society: text and cases
SN  - 0-03-089227-9
U1  - 658.8 21st
PY  - 1974///
CY  - Hinsdale
PB  - Dryden
KW  - Marketing; Marketing literature; Consumption (Economic theory); Consumer behavior; Marketing research
ER  -