TY  - BOOK
AU  - Leeflang, Pieter Samuel Hendrik
TI  - Mathematical models in marketing: a survey, the stage of development, some extensions and applications
U1  - 658.8 21st
PY  - 1974///
CY  - Leiden
PB  - H E Stenfert Kroese
KW  - Marketing-Management; Marketing-Mathematical models; Marketing-Decision-Making; Consumer behavior
ER  -