Mathematical models in marketing
a survey, the stage of development, some extensions and applications
Leeflang, Pieter Samuel Hendrik
creator
text
xx
Leiden
H E Stenfert Kroese
1974
9999
monographic
und
vii, 216p.
Pieter Samuel Hendrik Leeflang
Marketing-Management; Marketing-Mathematical models; Marketing-Decision-Making; Consumer behavior
658.8 L484M
NITIL
190328