TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management: analysis, planning and control
SN  - 0-87692-053-9
U1  - 658.8 21st
PY  - 1981///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Marketing-Management; Consumer behavior; Product life cycle; Comparative marketing
ER  -