TY  - BOOK
AU  - Neelamegham, S (Ed.)
TI  - Marketing management and the Indian economy
SN  - 0-7069-0929-1
U1  - 658.8 21st
PY  - 1970///
CY  - New Delhi
PB  - Vikas Publishing House
KW  - Marketing-Management; Economics-India; Consumer behavior; Marketing-Decision making; Marketing channels
ER  -