658.8
N378M
           Neelamegham, S (Ed.)
               Marketing management and the Indian economy \ S Neelamegham - 2nd rev and enl. - New Delhi : Vikas Publishing House, 1970.
               xv, 519p.
                ISBN: 0-7069-0929-1

C3098
                Subjects: Marketing-Management; Economics-India; Consumer behavior; Marketing-Decision making; Marketing channels.