TY  - BOOK
AU  - Chisnall, Peter M
TI  - Marketing research: analysis and measurment
SN  - 07-084010-5
U1  - 658.83 21st
PY  - 1973///
CY  - Maidenhead
PB  - McGraw-Hill
KW  - Marketing research; Interviewing in marketing research; Test marketing
ER  -