658.83
W741M
Wills, Gordon
 Marketing through research \ Gordon Wills
- Oxford : Peragamon Press, 1967.
 xv, 151p.
- The Commonweatlh and international library/ed. by Robert Robinson and Dean Athelstan Spilhaus; The essentials of marketing series/ed. by Bernard Taylor .
  ISBN: 08-203480-X
61555
  Subjects: Marketing research; Marketing.