TY  - BOOK
AU  - Mehta, Subhash C
TI  - Indian consumers: studies and cases for marketing decissions
U1  - 658.83954 21st
PY  - 1973///
CY  - Bombay
PB  - Tata McGraw-Hill
KW  - Consumer behaviour-India-Case studies; Marketing-Decission making-India-Case studies
ER  -