TY  - BOOK
AU  - Rodgers, F G Buck
TI  - The IBM way: insights into the world's most successful marketing organization
SN  - 0-06-337043-3
U1  - 338.7610040973 21st
PY  - 1987///
CY  - New York
PB  - Harper and Row
KW  - International business machines corporation; Computers-Marketing-Case studies; Electronic office machines-Marketing-Case studies; Marketing-Case studies
ER  -