338.7610040973
R691I
           Rodgers, F G Buck
               The IBM way insights into the world's most successful marketing organization \ F G Buck Rodgers - New York : Harper and Row, 1987.
               xiv, 235p.
                ISBN: 0-06-337043-3

122530
                Subjects: International business machines corporation; Computers-Marketing-Case studies; Electronic office machines-Marketing-Case studies; Marketing-Case studies.