TY  - BOOK
AU  - Shrivastava, Prem Kumar
TI  - Vipanan prabandh
SN  - 81-7040-728-1
U1  - 658.8 21st
PY  - 1993///
CY  - Bombay
PB  - Himalaya
KW  - Marketing-Management; Market segmentation; Pricing; Sales forecasting
ER  -