Normal view MARC view ISBD view

Marketing management (Record no. 61824)

MARC details
000 -LEADER
fixed length control field	00589nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	190327s9999\|\|\|\|xx \|\|\|\|\|\|\|\|\|\|\|\|\|\| \|\|und\|\|
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0-33390-275-0
040 ## - CATALOGING SOURCE
Original cataloging agency	NITIL
Transcribing agency	NITIL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	21st
Classification number	658.8
Item number	D535M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Dholakia, Nikhilesh
245 #0 - TITLE STATEMENT
Title	Marketing management
Remainder of title	cases and concepts
Statement of responsibility, etc.	Nikhilesh Dholakia
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Madras
Name of publisher, distributor, etc.	Macmillan
Date of publication, distribution, etc.	1978
300 ## - PHYSICAL DESCRIPTION
Extent	ix, 643p+tab
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing-Management-India-Case studies; Management information systems-India; Marketing research-India
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Bhandari, Labdhi
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Khurana, Rakesh
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
Not withdrawn	Available		Not damaged	Available for loans	NITI Aayog Library	NITI Aayog Library	04/04/2019		658.8 D535M	132795	04/04/2019	04/04/2019	Books