Normal view MARC view ISBD view

Modern marketing management (Record no. 61794)

MARC details
000 -LEADER
fixed length control field	00607nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	190327s9999\|\|\|\|xx \|\|\|\|\|\|\|\|\|\|\|\|\|\| \|\|und\|\|
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	81-85461-31-7
040 ## - CATALOGING SOURCE
Original cataloging agency	NITIL
Transcribing agency	NITIL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	21st
Classification number	658.8
Item number	D245M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Davar, Rustom S
245 #0 - TITLE STATEMENT
Title	Modern marketing management
Statement of responsibility, etc.	Rustom S Davar
250 ## - EDITION STATEMENT
Edition statement	7th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi
Name of publisher, distributor, etc.	Universal Book Stall
Date of publication, distribution, etc.	1992
300 ## - PHYSICAL DESCRIPTION
Extent	xxv, 694p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing-India; Marketing-Management; Social marketing-India; Market-Segmentation-India; Marketing-Case studies
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Davar, Nusli R
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Davar, Sohrab R
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
Not withdrawn	Available		Not damaged	Available for loans	NITI Aayog Library	NITI Aayog Library	04/04/2019		658.8 D245M	132825	04/04/2019	04/04/2019	Books