Marketing research (Record no. 61784)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00567nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190327s9999||||xx |||||||||||||| ||und|| |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 61-8228 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NITIL |
| Transcribing agency | NITIL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 21st |
| Classification number | 658.8 |
| Item number | L87M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Luck, David J |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing research |
| Statement of responsibility, etc. | David J Luck |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey |
| Name of publisher, distributor, etc. | Prentice-Hall |
| Date of publication, distribution, etc. | 1961 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 541p:ill+tab |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing reserch; Marketing-Statistical methods; Market surveys; Advertising; Test Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Taylor, Donald A |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wales, Hugh G |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not withdrawn | Available | Not damaged | Available for loans | NITI Aayog Library | NITI Aayog Library | 04/04/2019 | 658.8 L87M | 35542 | 04/04/2019 | 04/04/2019 | Books |
