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Advertising theory and practice (Record no. 61772)

MARC details
000 -LEADER
fixed length control field	00587nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	190327s9999\|\|\|\|xx \|\|\|\|\|\|\|\|\|\|\|\|\|\| \|\|und\|\|
040 ## - CATALOGING SOURCE
Original cataloging agency	NITIL
Transcribing agency	NITIL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	21st
Classification number	659.1
Item number	S213A
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Sandage, C H
245 #0 - TITLE STATEMENT
Title	Advertising theory and practice
Statement of responsibility, etc.	C H Sandage
250 ## - EDITION STATEMENT
Edition statement	11th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Delhi
Name of publisher, distributor, etc.	All India Traveller Bookseller
Date of publication, distribution, etc.	1987
300 ## - PHYSICAL DESCRIPTION
Extent	xv, 509p.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	The Irwin Series in marketing/ed. Gilbert A Churchill
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising; Consumers; Marketing ; Social class
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Fryburger, Vernon
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Rotzoll, Kim
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
Not withdrawn	Available		Not damaged	Available for loans	NITI Aayog Library	NITI Aayog Library	04/04/2019		659.1 S213A	132827	04/04/2019	04/04/2019	Books