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Marketing management (Record no. 56699)

MARC details
000 -LEADER
fixed length control field	00661nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	190327s9999\|\|\|\|xx \|\|\|\|\|\|\|\|\|\|\|\|\|\| \|\|und\|\|
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	76-184118
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0-15-555112-4
040 ## - CATALOGING SOURCE
Original cataloging agency	NITIL
Transcribing agency	NITIL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	21st
Classification number	658.807
Item number	B789M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Boyd, Harper W
245 #0 - TITLE STATEMENT
Title	Marketing management
Statement of responsibility, etc.	Harper W Boyd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York
Name of publisher, distributor, etc.	Harcourt Brace Jovanovich
Date of publication, distribution, etc.	1972
300 ## - PHYSICAL DESCRIPTION
Extent	xii, 618p+tab
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	Harbrace series in business and economics/ed. by William J Baumol
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing management; Consumer behavior; Market segmentation; Resource allocation; Marketing-Decision making
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Massy, William F
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
Not withdrawn	Available		Not damaged	Available for loans	NITI Aayog Library	NITI Aayog Library	04/04/2019		658.807 B789M	121968	04/04/2019	04/04/2019	Books