NITI Aayog Library

(National Institution for Transforming India)

Government of India

 

Basic methods of marketing research (Record no. 56211)

MARC details
000 -LEADER
fixed length control field 00480nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190327s9999||||xx |||||||||||||| ||und||
040 ## - CATALOGING SOURCE
Original cataloging agency NITIL
Transcribing agency NITIL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 21st
Classification number 658.83
Item number L872B
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lorie, James H
245 #0 - TITLE STATEMENT
Title Basic methods of marketing research
Statement of responsibility, etc. James H Lorie
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw-Hill
Date of publication, distribution, etc. 1951
300 ## - PHYSICAL DESCRIPTION
Extent xii, 453p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research; Sampling (Statistics); Research; Consumer panels
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Roberts, Harry V
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
Not withdrawn Available   Not damaged Available for loans NITI Aayog Library NITI Aayog Library 04/04/2019   658.83 L872B 12685 04/04/2019 04/04/2019 Books
                                                                           
good hits