NITI Aayog Library

(National Institution for Transforming India)

Government of India

 

Marketing channels


658.87
C855M
           Coughlan, Anne T.
               Marketing channels \ Anne T. Coughlan - 6th - New Delhi : Prentice-Hall of India Pvt Ltd, 2006.
               xviii, 590p.
                ISBN: 81-203-2069-7

148314
                Subjects: MANAGEMENT OF DISTRIBUTION; MARKETING; MARKETING CHANNEL DESIGN; RETAILING.


                                                                           
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